Your website has a big job to do. Ideally, it should:
- Organically attract potential customers with captivating content and strong SEO
- Inform, educate, and delight prospects and move them through your conversion funnel
- Position you as a trusted and valuable resource in your community
That’s a lot of responsibility, right? It’s not surprising that a lot of business websites simply can’t live up to expectations, especially if business owners don’t given them enough attention and investment. In fact, certain major website mistakes can scare away your customer faster than a guy wearing a hockey mask and wielding a chainsaw!