You need inbound marketing your business, but you don’t have a lot of time or funds. You do, however, have Sally, at least during normal business hours. Sally is a great administrative assistant. She fields calls like a pro, updates your calendar like it’s nobody’s business, has actually caught onto your unconventional filing system, and even takes initiative, like sending you last week’s meeting notes before today’s meeting. In other words, Sally is swell.
One thing though, she’s not secretly a professional marketing expert.
No problem. You’ve given Sally the passwords to your company’s social media pages, told her to write a weekly blog post, and have even given her a few hundred dollars to get the old pay-per-click campaign running again.