Jun 01 2016

Aerial Drone Photography in Maui

FEATURED IMAGE: by Russell Hanson of EpiCapture Productions

Give Customers a Whole New View of Your Business With Aerial Drone Photography in Maui

Let’s say you manage a small, charming hotel right on the beach in Maui. You’ve got great property and want to bring in more lucrative weddings. Your website is probably filled with gorgeous pictures of your courtyard, smiling couples on the beach, and kisses at the altar. Something’s missing, though. You can’t show the full view of your property. That’s where aerial photography comes in! It gives you a friendly eye-in-the-sky view that can offer potential customers a much greater scope of your property, event, or business, and it’s more affordable than you might think!

The Missing Piece

Several innovative companies in Maui are now using small, high-tech drones to take great images and videos on behalf of companies from the sky. These drones can provide a unique perspective for all kinds of things. They can also zoom in for closer, more intimate shots, so you can receive a range of excellent photos and videos without the annoyance of a photographer getting in the way. Aerial photography is ideal for:

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May 22 2016

Drastically Improve Social Media Engagement

You Really Only Need to Know One Thing to Drastically Improve Social Media Engagement … It’s All About the Audience

To achieve more, take on less. To be happier, be more kind. To feel better, rest then call a friend. ~ Brendon Burchard

Do you know who absolutely rocks at social media? High performance coach, Thought Leader and bestselling author, Brendon Burchard. He posted the quote at the top of this article on his Live. Love. Matter. Facebook page on 05/11, and within 24 hours it had already picked up over 10,000 Likes (and Loves and Wows, now that those are things), and – most importantly – a whopping 5,189 shares. In other words, Brendon just exponentially magnified the visibility of his name and brand, all because he understands the most important thing about using social media for business…

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Mar 24 2016

How do You Know That Your Pay-Per-Click Campaign is Actually Working?

If you’ve ever dabbled with a pay-per-click (PPC) campaign, then you know how ridiculously easy it is to quickly feed your entire marketing budget into the system. When you first started with the campaign, you were probably wowed by the instant jump in your website traffic. Before you get too excited though, you need to ask yourself a very important question – is your PPC campaign actually working?

What is Your Conversion Point?

Behind every successful marketing campaign is a clear, strategic goal. You need to know exactly what you want to accomplish before you ever feed your first dollar into the Google Adwords machine. Getting “people” to your website is too generic of a goal. What people?

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Mar 16 2016

Three Powerful Ways to Re-Use Your Blog Content to Get Even More Traffic and Shares

You know the routine. Sweat out a thoughtful, educational, and useful blog post that your fans will love. Post the link on your Facebook and Twitter account…and that’s it. Does this sound familiar? If so, then you could be drastically limiting the reach of the excellent blog post that you spent so much time and effort writing. Posting links to your Facebook and Twitter account are a good way to notify your existing tribe, but what about snagging new followers? Also, what’s next? Do you just move on and start investing hours into researching and outlining your next big post?

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Mar 04 2016

Are These Three Major Website Mistakes Scaring Away Your Customers?

 

Your website has a big job to do. Ideally, it should:

  • Organically attract potential customers with captivating content and strong SEO
  • Inform, educate, and delight prospects and move them through your conversion funnel
  • Position you as a trusted and valuable resource in your community

That’s a lot of responsibility, right? It’s not surprising that a lot of business websites simply can’t live up to expectations, especially if business owners don’t given them enough attention and investment. In fact, certain major website mistakes can scare away your customer faster than a guy wearing a hockey mask and wielding a chainsaw!

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Feb 17 2016

Looking to Improve Our Leadership Skills at Brendon Burchard’s Live Performance Academy

Part of our mission at Iluka Media is to continually improve our skillset. While we keep on the pulse of the marketing industry (where ideas and strategies constantly evolve), we also seek to improve internally as well. We want to be a company of purpose with a motivated and excited team. We are willing to invest in improving our skills, which is why the company’s leaders, Wendy and David are very excited to attend Brendon Burchard’s Live Performance Academy from Feb. 25th to Feb 28th in San Diego.

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Jan 21 2016

Marketing Your Book Online

Today we sat in on a teleconference with author Jack Canfield (Chicken Soup for the Soul) and publicist Steve Harrison to learn modern tactics on how to successfully write, publish and market a book in today’s competitive marketplace.

These publishing legends have teamed up to teach a proven method that empowers writers and marketing groups on how to become a successful New York Times Bestselling author. These methods have already proven that authors can sell thousands, or even millions of copies of their book online!

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Dec 05 2015

Not Every Conversion is a Sale, and That’s Okay

You want to make sales. Understandable. Ultimately, that’s how you make money. However, in many cases, a potential client must move through a buyer’s journey before they feel comfortable taking out their wallet for your product or service. You’ll want to help the buyer move through this journey by providing them with opportunities to take a series of actions. Each of this actions is a conversion. Even though you haven’t made a sale yet, every conversion is valuable and should be monitored, analyzed, and celebrated.

Understanding the Buyer’s Journey

Let’s take a closer look at one example of a buyer’s journey and different kinds of conversions through the eyes of a homeowner named Lisa. Lisa and her husband Fred recently retired and are looking forward to traveling, indulging their hobbies, and volunteering in the community. Lisa also dreams of hosting more dinners with her grown children, neighbors, and friends. She and her husband make the decision to splurge on a kitchen remodel.

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Dec 01 2015

Your Admin Assistant Isn’t Secretly An Awesome, Highly Trained Marketing Genius…Sorry

You need inbound marketing your business, but you don’t have a lot of time or funds. You do, however, have Sally, at least during normal business hours. Sally is a great administrative assistant. She fields calls like a pro, updates your calendar like it’s nobody’s business, has actually caught onto your unconventional filing system, and even takes initiative, like sending you last week’s meeting notes before today’s meeting. In other words, Sally is swell.

One thing though, she’s not secretly a professional marketing expert.

No problem. You’ve given Sally the passwords to your company’s social media pages, told her to write a weekly blog post, and have even given her a few hundred dollars to get the old pay-per-click campaign running again.

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Nov 21 2015

Should Your Business Be On Instagram?

I know, I know, the internet is filling up with social media platforms your business MUST be on faster than Usain Bolt can sprint through a 100m. There’s Facebook, and Twitter, and LinkedIn, Google Plus, Pinterest…and now Instagram?

It may be surprising to many business owners to discover that Instagram has been around since 2010 (making it practically middle-aged in social networking years). This photo and video sharing site is now owned by Facebook, giving it plenty of muscle to continue growing. And growing it’s done. Instagram currently has 300 million monthly active users who have shared a collective 30 billion photos. It boosts a large foreign audience (70% of users are outside the United States) and is in rabid use by millennials. Research also indicates Instagram enjoys greater overall engagement than some of its bigger competitors, including Twitter and Facebook. According to Social Sprout, a study by Forrester found that brand posts on Facebook and Twitter averaged less than 0.1 percent engagement, while Instagram produced a 4.21 percent engagement rate.

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Nov 17 2015

Why Do I Have To Keep Blogging? The Importance Of Ongoing Marketing

You’re familiar with the show, The Biggest Loser, right? It’s where a lot of severely overweight contestants compete to lose weight and achieve a healthier lifestyle. This involves them moving into a sequestered ranch, receiving intensive nutritional counseling, and hitting the gym under the tutelage of celebrity trainers who often make multiple contestants weep and throw up each episode.

A funny thing happens though – every contestant on the show loses weight. Not just a little weight. Many contestants drop 100 pounds or more over the course of the show. Why does the dramatic weight loss happen so consistently? Easy – because when you really put your mind to something and continue working at it, you’ll see results, no matter the particular goal.

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