If you’ve ever dabbled with a pay-per-click (PPC) campaign, then you know how ridiculously easy it is to quickly feed your entire marketing budget into the system. When you first started with the campaign, you were probably wowed by the instant jump in your website traffic. Before you get too excited though, you need to ask yourself a very important question – is your PPC campaign actually working?
What is Your Conversion Point?
Behind every successful marketing campaign is a clear, strategic goal. You need to know exactly what you want to accomplish before you ever feed your first dollar into the Google Adwords machine. Getting “people” to your website is too generic of a goal. What people?