Nov 17 2015

Why Do I Have To Keep Blogging? The Importance Of Ongoing Marketing

You’re familiar with the show, The Biggest Loser, right? It’s where a lot of severely overweight contestants compete to lose weight and achieve a healthier lifestyle. This involves them moving into a sequestered ranch, receiving intensive nutritional counseling, and hitting the gym under the tutelage of celebrity trainers who often make multiple contestants weep and throw up each episode.

A funny thing happens though – every contestant on the show loses weight. Not just a little weight. Many contestants drop 100 pounds or more over the course of the show. Why does the dramatic weight loss happen so consistently? Easy – because when you really put your mind to something and continue working at it, you’ll see results, no matter the particular goal.

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Aug 14 2015

Why Aren’t You Segmenting Your Email List?

You’ve got an email list. That is a great start! An email list allows you to directly communicate with all those who have volunteered to receive information from you. However, many small businesses make the mistake of lumping all of their contacts into a single email list. Think about all the people who are on your list. You may have brand new prospects who just downloaded an intro informational product from you, current clients whom you communicate with regularly, old customers who haven’t worked with you in over a year, and even employees, vendors, and others who are not direct customers or prospects. Are you going to communicate with them all in the same way?

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Jul 04 2015

Is It Even Worth Your Time to Create a Google Plus Page?

When Google Plus launched in 2011, marketers wondered if Facebook had finally met its match. Now, in 2015, Google Plus is still breathing…barely. As of 2013, it claimed 318.4 million users, but this number is deceiving as anyone who signs up for a Google account is automatically assigned a Google Plus page. That’s right, anyone who wants a YouTube account, access to Google Docs, or a Gmail account is considered a Google Plus member. In the real world, activity on Google Plus is minimal, unless you count Google Hangouts, which have proven to be an excellent tool for performing webinars or having video chats with group members.

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May 27 2015

SEO Trends 2015: It’s Not Just What You Say, But Also What You Mean

If you’re old enough (you know, dinosaur age), you may remember a time when you typed a query into a search engine…and got zero results. That changed quickly, and today even the oddest searches (Do slugs have ears?) will bring up thousands of results (72,400 and counting for the slug ear inquiry). You may have also noticed that search engine results aren’t just getting bigger.

They’re getting smarter.  Way, way, smarter.

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