You’ve got an email list. That is a great start! An email list allows you to directly communicate with all those who have volunteered to receive information from you. However, many small businesses make the mistake of lumping all of their contacts into a single email list. Think about all the people who are on your list. You may have brand new prospects who just downloaded an intro informational product from you, current clients whom you communicate with regularly, old customers who haven’t worked with you in over a year, and even employees, vendors, and others who are not direct customers or prospects. Are you going to communicate with them all in the same way?