Inbound Marketing Strategy
Don’t Chase Your Customers, Give Them a Reason to Come to You
Inbound marketing is a data-driven approach that seeks to attract your target audience. This is opposed to “outbound marketing,” which is all about blasting your message to a generic audience that is all too likely to tune out. Outbound marketing tactics include expensive and low-ROI strategies like buying ads, making cold-calls, or paying lots of money for email lists.
Inbound marketing is a comprehensive strategy based on developing useful, informative, and entertaining content that begs to be read/viewed/watched and then shared. The tools of an inbound marketing strategy are:
- Fantastic blogging
- Focused email strategy to cultivated lists
- Social media audience development and sharing
- Cool and funny videos
- Fascinating info graphics
- Amazing images and hilarious memes
- Analytics, analytics, analytics!
A Strategy that Keeps on Giving
Inbound marketing requires a lot of focus and commitment, but the reward is dedicated customers who come to you! This strategy requires the constant creation and distribution of truly unique and valuable content in order to cut through the noise.
The underpinning of inbound marketing is continual data analysis to determine what is working and what is not. This allows your team to pivot away from losing strategies and put more effort on the tactics and channels that work.
How to Get Started with an Inbound Marketing Strategy
You can’t dip your toe in the water of inbound marketing. The only way in is…all in! If you don’t have the expertise, the time, or the team to craft a comprehensive inbound marketing strategy and keep all the myriad pieces flowing, give us a call. Our team of experienced writers, social media experts, fabulous content creators, and savvy marketing managers is here to create an inbound marketing strategy that will get you results.
Contact us today to revolutionize your marketing and to start attracting clients to you!