Is It Even Worth Your Time to Create a Google Plus Page?

When Google Plus launched in 2011, marketers wondered if Facebook had finally met its match. Now, in 2015, Google Plus is still breathing…barely. As of 2013, it claimed 318.4 million users, but this number is deceiving as anyone who signs up for a Google account is automatically assigned a Google Plus page. That’s right, anyone who wants a YouTube account, access to Google Docs, or a Gmail account is considered a Google Plus member. In the real world, activity on Google Plus is minimal, unless you count Google Hangouts, which have proven to be an excellent tool for performing webinars or having video chats with group members. Read more